Should Quarry raise prices in January?

How much churn can a price rise take?

Change in 2027 revenue against holding prices, for the same rise on every plan. Conversion and annual billing stay as set on the left. The dashed line is break-even. Choose a cell to load it.

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What this model assumes

• It starts from customers on 30 September 2026 and ignores growth between now and January, for both lines.
• New prices apply to every customer from 1 January 2027, after 60 days' notice in November.
• Monthly churn and new customers per plan are the average of April to September 2026.
• Extra churn is added to every month of 2027, for monthly customers on plans whose price rises. Price-rise churn usually bunches in the first few months, so this reads cautiously.
• The conversion change applies to new customers on plans whose price changes, up or down.
• Annual customers pay 15% less, counted monthly, and can't churn within 2027.
• A rise of the same percentage on every plan rounds each price to the nearest dollar, so +10% means $21, $54 and $142, which lifts MRR by about 10.3%.
• Nobody switches plan. If Solo gets cheaper, some Studio customers may move down; that risk isn't in these numbers.
• Revenue here is MRR summed over the year, not cash. Annual billing brings cash forward.